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To be an outstanding centre for knowledge and talent advancement, synergizing academic fields of social sciences and humanities



To develop and advance holistic talents in social sciences and humanities through innovative and sustainable academic programmes and research.



Always ready to find and disseminate knowledge creatively through friendly, efficient and ethical services for the prosperity of the people.


 1. Integrity

Integrity calls for adherence to sound moral values and strong ethical principles. This noble virtue must be internalised in our heart and soul, and manifested in our loyalty, character, conduct, deeds and action with wisdom and trustworthiness.

2. Synergy 

Synergy instills team spirit, togetherness, inclusivity, collegiality, respect, humility, cooperation and collaboration. It also breeds selflessness, resulting from care and concern for others above self, while embracing diversity and appreciating differences.

 3. Excellence 

Excellence towards high performance and delivery will result in outstanding and remarkable achievement in all aspects of learning and teaching, research, innovation, commercialization and provision of services.

4. Sustainability

Sustainability is reflected in the holistic drive by the campus community in integrating and balancing economic, social and environmental spheres to meet the current needs without compromising the ability to exist and survive continuously.

5. Spiritual

Spirituality is related to the human spirit or soul where a peaceful and calm spirit can produce happy, loving, compassionate, and productive workers to achieve psychological and spiritual well-being, as well as contributing to the harmony and prosperity of family, community and nation.