The LCS research group focuses on the use of language in various contexts, including face-to-face and online interactions, across different disciplines and media platforms. It also emphasizes language learning and communication in society.

Research Areas:

• Innovation in language and communication
• Societal changes in language and communication
• Crisis communication influenced by technology and globalization
• Development of research methodologies for communication and language learning
• Knowledge-based research for communities, institutions, and industries

Objectives

1. To explore innovative practices in language and communication.
2. To study the impact of societal changes on language and communication.
3. To analyze crisis communication in the context of technological and global influences.
4. To develop robust research methodologies for studying communication and language learning.
5. To conduct knowledge-based research beneficial to communities, institutions, and industries.

Head: Assoc. Prof. Dr. Noor Aireen Binti Ibrahim

Activities and Benefits to the Community

• Online Writing Workshops: The group conducts workshops aimed at improving writing skills, especially for academic purposes.
• Consultations: Provides consultations with Adjunct Professors for guidance on journal article writing and other scholarly activities.
• Research and Publications: Engages in extensive research leading to publications that contribute to the field of language and communication.
• Collaborations: Works with various stakeholders, including educational institutions and industry partners, to apply research findings and enhance communication practices.